Viejas Privacy Policy | Viejas Casino & Resort

Viejas Privacy Policy

Your Acceptance of Our Privacy Notice and Release of Liability.

By using the various platforms and services (collectively, “Services”) described below, you are consenting to the terms of this Privacy Notice (“Notice”) and the ways Viejas collects, uses and shares your Personal Information (as defined below). Additionally, by using our Services, you expressly and unconditionally release and hold harmless Viejas (as defined below) and the Viejas Band of Kumeyaay Indians and its subsidiaries, affiliates, Tribal Council, officers, employees and agents from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the collection, use, or misuse of your Personal Information. If you do not consent to the terms of this Notice, please do not continue to use our Services.

The Purpose of our Notice.
In this Privacy Notice, terms such as “us”, “we”, or “our” refer to Viejas Enterprises, Viejas Casino & Resort, Viejas Outlet Center, and Viejas Entertainment & Production (collectively, “Viejas”). We understand that you are concerned about privacy; therefore, this Notice describes our practices in connection with your Personal Information that we collect through the Services that we directly provide you.

Our Services.
The following activities and interactions you have directly with Viejas, through mediums such as websites, software applications, telephone, other electronic or digital means, or in person, are collectively defined as “Services” for the purpose of this Notice. The Services must be provided directly by Viejas to you, and not by a third-party.

Registering for or reserving our products or services
Contacting us with questions or requests
Using our products or services
Making payments for our products or services
Providing feedbacks or testimonials to us
Participating in our competitions, sweepstakes, or promotions
Participating in our loyalty or membership programs

Your Personal Information.
We may collect your personal information (information that identifies you or relates to you as an identifiable person) (“Personal Information”) including, but not limited to, your:

Postal address (including billing and shipping addresses)
Telephone number
Email address
Credit and debit card number
Financial information
Profile picture, live video feed image, promotional photograph
Social media account ID
Communication preferences
Gaming and all related information
Identification documents (e.g., driver’s license number, state identification card number, Social Security number, passport number, and naturalization number)

How We Use Your Personal Information.
Your Personal Information helps us administer our business and continually find ways to best serve you with personalized products and services. The following is a non-exhaustive list of purposes for the use of your Personal Information:

To operate our promotion, membership, reward, or sweepstake programs
To improve the products and services we provide you and develop new products and services
To improve our websites
To track your use of our websites for our internal market research
To ask for your participation in our internal market research
To generate aggregate statistical studies about our customers
To contact you in response to your inquiries, comments and suggestions
To cash your checks, extend you credit, process credit card, automated clearing house (ACH) and/or other financial transactions
To contact you otherwise when necessary
To determine your credit risk
To comply with regulatory or legal requirements and audits
To verify your identity
To process your payments
To identify usage trends, determine the effectiveness of our promotional campaigns

Information Disclosure to Affiliated Entities.
We may share your Personal Information with our affiliates to allow us to provide you the products and services you have requested accurately and efficiently. Data obtained through the short code program will not be shared with any third-parties for their marketing reasons/purposes.

Information Disclosure to Non-Affiliated Entities.
When it is necessary or appropriate we will disclose your Personal Information under any of following circumstances:

To comply with laws or regulations
To comply with legal, regulatory or administrative requirements of any governmental authorities including, but not limited to, gaming regulators
To comply with a court order, subpoena, search warrant or other valid legal process
To perform background checks for any reason including, but not limited to, any investigation into your identity, any credit checks or any inquiries into your personal history
To enable you to participate in promotional events and tournaments
To provide prizes or winnings to you
To protect our business in connection with any legal action, claim or dispute, including, but not limited to, the collection of debts
To protect you or your property
To contract with third parties to service our promotional, loyalty or sweepstake programs
To serve our marketing needs
To enter into contracts with our service providers for our business, such as travel services, financial services, insurance, website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure, customer service, email delivery, credit card processing, tax services, legal services, and accounting or auditing services
To fulfill your own personal request through an authorization to release your Personal Information to a third party

Opting Out of Marketing Purpose.
If you do not want us to share your Personal Information to non-affiliates for marketing purposes, or that you would like Viejas to stop sending you marketing and/or promotional materials through direct mail and/or email, you may contact:

Viejas Marketing
5000 Willows Road
Alpine, CA 91901
619-445-5400, Ext. 2582

It will take us up to 30 days to complete your request. Please note that if you choose to opt-out, we may not have the ability to perform the requested Services or you may not be able to participate in one or more of our programs. Additionally, opting-out will not prevent your Personal Information from being shared with our affiliates for any purpose or used for other non-marketing purposes described above.

Viejas SMS/MMS Terms.
Visit any MyViejas Booth to sign up for MyViejas Players Club!
As a MyViejas Player Club member, you’ll always be the first to receive information through email and text messages about our promotions as well as our exclusive free play, and other offers based on play!

Text VIEJAS to 777007 to subscribe for Viejas offers, news, and updates, via SMS. To receive offers based on play, make sure we also have your cell phone number on file at Club Viejas.

Monthly message frequency varies and message and data rates may apply. Text HELP for help, STOP to Opt-out. For additional information, text HELP to 777007 or contact us at or (833) 294-5569. You may opt-out at any time by sending STOP to 777007.

SMS Terms and Conditions – Must be 18 or older to subscribe. Subscription Service available on most carriers including U.S. Cellular, AT&T, Cellular One, T-Mobile, Sprint, Boost, MetroPCS, Verizon Wireless, Alltel Wireless, and Virgin Mobile. Monthly message frequency varies and data rates may apply. To receive text messaging, you must have a text-enabled handset. You may cancel your subscription by texting STOP to 777007. You can also get info directly on your phone by texting HELP to 777007 or contacting us at Service will continue until customer cancels. Carriers are not responsible for delayed or undelivered messages.

SMS Privacy – Viejas Casino respects your privacy. We will not share or use your mobile number for any other purpose. We will only use the information you provide to transmit your text message. Nonetheless, we reserve the right at all times to disclose any information as necessary, including, but not limited to: legal compliance, avoidance of liability, or protection of our rights or property interests (see generally, Information and Disclosure to Non-Affiliated Entities section above). When you complete forms online or otherwise provide us information in connection with the Service, you agree to provide accurate, complete and correct information. You agree not to use a false or misleading name or a name that you are not authorized to use. We, in our sole discretion, may deny your access to our Services and may pursue any and all appropriate administrative and legal remedies if we believe that any of your information is inaccurate or incomplete.

Accessing, Updating and Correcting your Personal Information.

If you wish to review, update or correct your Personal Information, you may contact:

Viejas Marketing
5000 Willows Road
Alpine, CA 91901
619-445-5400, Ext. 2582

User-Generated Contents.
We may make message boards, blogs, and other user-generated content facilities. Any information that is disclosed in these areas becomes public information, and therefore, you should always be careful when deciding to disclose your Personal Information. We are not responsible for the privacy practices of other users, including website operators to whom you provide your Personal Information.

Safeguarding your Information. We will take reasonable steps to protect your Personal Information from misuse, unauthorized access, disclosure, and alteration by implementing appropriate industry standard security measures. However, no security system is 100% secure, and therefore, we cannot ensure absolute security of your Personal Information.

Other Important Notices

Information Provided on Someone Else’s Behalf.
If you provide us with someone else’s Personal Information, please ensure you have the person’s permission to do so for the purposes detailed in this Privacy Notice.

Links to Websites.
The Services may have links to other websites that are not operated by us, and therefore, we have no control over how these websites may collect your Personal Information. You should read the privacy notices on those other websites before you submit your Personal Information through them.

Social Media Sites.

Please note that we are not responsible for the collection, usage and disclosure policies and practices (including the data security practices) of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, or any personal information you disclose to other organizations through or in connection with the apps or our social media pages. However, we do have access to basic information about you from your response to our social media pages.

We use cookies, pixel retargeting and pixel seeding. We use this data for targeted advertising and marketing of our Services.

Changes to Our Privacy Notice.

We may revise this Notice or use of your Personal Information for new, unanticipated uses not previously disclosed in this Notice to meet changes in the regulatory or business environment, or to satisfy the needs of our customers and service providers.

We do not knowingly collect, maintain or use Personal Information from minors under 18 years of age, and no part of our Services is directed to individuals under 18 years of age.

Legal Gaming Age.
Persons under 21 years of age are not permitted to gamble at Viejas Casino. Persons over the age of 18 may visit Viejas Bingo & Slot Parlor.

Video Surveillance.
We have video surveillance through-out Viejas’ premises, such as gaming areas, and other public or sensitive areas to protect our customers, employees, and business.

Retention Period.
We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Notice unless a longer retention period is required or permitted by law.

We are not liable for any injuries, loss or damage of any kind arising from or in connection with the collection or use of your Personal Information by third party companies, promotional partners or vendors. Additionally, we are not liable for any injuries, loss or damage of any kind resulting from or in connection with your electronic devices while communicating with us.

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